Article: 7 Check Points for Mid-Year Marketing Wellness


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7 Check Points for Mid-Year Marketing Wellness

by Audrey Howes

Itís hard to believe we are already halfway into the year. Howís your marketing working so far? Halfway through the year means we are halfway through our marketing plans, so nowís the time to take a good look at your marketing wellness and make the needed alterations before heading too far in the wrong direction.

calendar image1. Analyze the Past

To know where you are going, itís important to look back at where youíve been. Take some time to review your marketing plan for this year.

Looking back at your marketing plan for the year is an important step in making the remainder of the year a success. It is well worth the time to see what worked and what could work as you move ahead.

2. Identify Your Audience

In order succeed in marketing you need to be sure you are marketing accurately and to the right audience. First, take some time to reassess your view of your ideal customer and consider their perspective.

Understanding your customer will help focus your marketing initiatives and ensure you are reaching your ideal target audience.

3. Run an Audit


Once you have identified their perspective, look through the microscope at aspects of your company from your ideal customerís perspective. Itís time to get honest about where the holes in your plan lie.

Looking at your marketing plan layered with your ideal customer’s desires should give you some tremendous insight into what is working and what is not. Indentifying these ‘risks’ and treating them now will prevent future crises.

4. Test Your Theoriescogg

With an excellent picture of your marketing successes, failures and needs, it’s time to run a few tests to see how your theories will hold up in practice.

Running tests is always in a marketer’s best interest. Yes, it can be time consuming and tedious, but the payoff can be tremendous.

5. Evaluate Your Progress

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Having tested several theories, it’s time to take a look at the results. In some ways, this is the scariest part… did the tests work? Even though it may be a bit scary, careful analysis of the results is crucial to successful marketing for the remainder of the year.

The scary part is over. You’ve looked at your results. You can begin to move forward to a terrific year’s end.

6. Make an Action Plan


Now let’s put our findings to work with an action plan. The year will be over before we know it and there is no time like the present to improve our marketing.

Your action plan is in place and your marketing efforts are ready to go! Get started on your revised strategy today.

7. Follow-Up

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Continual check-ups are key to long term marketing health. Set dates on your calendar now to check in on your marketing efforts ea­ch month. At each meeting, ask yourself:

Marketing is challenging and taking time to evaluate it is even more challenging. However, true success arises as we take the time to do regular wellness checks on our marketing efforts. Keep these check points handy in the months and years to come. Your marketing will thank you for it!