All Swiftpage emarketing users: Did you know you can mail merge in a subject line? Use typical mail merge fields just like you would in the body of your email. Make sure to send yourself a test email to make sure the merge functions properly. Try this subject line:


Swiftpage emarketing for ACT! users: Download the latest plug-in and receive the most up to date version.
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Best and worst online advertising tactics—Via MarketingSherpa
MarketingSherpa's annual adtech survey results.

Email Marketing gets a boost from social networks—Via
How Social networks can help build your list and more...

What does Email's future look like?—Via MediaPosts EmailInsider
Marketers who adapt will rule.


Test 1, 2, 3 - Testing for Results 

The most brilliant parts of email and email marketing are the testing and analytics. With email and the Internet, you can literally test the success of everything you send out, or put on the web. With this said, the ability to form a strict and effective testing process is crucial to whether or not you succeed.

You will need to start this process by laying out some guidelines and groundwork to continuously refer to. Creating a plan will help you stay on course and also allow you to pass off the procedures to the necessary players or new employees down the road. Diving into email testing you will want to decide exactly what you want to keep your eye on, so you can put the proper content in place for... READ the rest of the article here >> 

An Interview with Brian Wilkins 

Favorite Hobbies: Skiing and Backpacking. 

Ever Broken Bones? Just my nose; a few times if you can't tell from the picture. 

Biggest Aspiration: I want to race rally cars some day.

Where you would live if you could live anywhere: BCS, Mexico

Something you can't say no to: Chocolate Chip Cookies... tastes like heaven.

Learn more about Brian >>