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Swiftpage Thoughtspot | April 2012
In this Issue

Article: The Economics of Email Marketing
Design Giveaway Extended + New
Blog Design
Talk to Us About Your Lead Generation Strategy
Bright Peak:
What Our Clients
Are Saying

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The Economics of Email Marketing

Design Contest ExtendedThe economic climate today might lead you to wonder if email marketing is truly still worth the time and expense. We’ve been doing a little research and have some insight for you on the economics of email marketing.

1. Opportunity Cost
The Direct Marketing Association shows an ROI of $40.56 for every $1 invested in 2011. They project that the figure will drop to $39.40 this year, when email will account for $67.8 billion in sales (source). Email marketing proves itself year after year with incredible returns on investment. If email marketing has been on the chopping block for your organization, we suggest you rethink your budget allocation or risk missing out on your cut of this year’s $67.8 billion pie. If you need some help calculating your ROI, check out this ROI calculator from Bplans.

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Talk to Us About Your Lead Generation Strategy

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Hearing from you allows us to help you reach your customers more effectively. This month we want to hear about your lead generation strategy:
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- What works best?

The results will be presented in an infographic in the May Thoughtspot!

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