4 Strategies to Win Email
Much like Olympic athletes, as marketers we need to constantly be on the lookout for winning e-marketing strategies. Recently one of the world's biggest spammers, Grum, was shut down. PC World reports worldwide spam was cut in half by the elimination of this spammer (source). While we can all rejoice at the thought of less spam in our inboxes, it should also remind us we need to remain on our toes to ensure our emails are not inadvertently classified as spam
Get an edge up on your competition by adding these inbox targeting strategies to your playbook:
1. Clear the Spam Hurdles
Spam triggers are constantly changing and simply using one of the words above does not guarantee your email will have a quick trip to the junk bin. However, it remains important to be mindful of your word usage and run a Spam check before every send to be sure your score is low.