7 Marketing Predictions and Trends for 2013
"It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future." - Clay Shikry
We're still a couple of years away from the 2015 of Marty McFly's trip in the DeLorean, but some of us are stuck in the 1980s or worse, 1950s with our marketing ideas. It's time for us to make our leap into the future of marketing. 2012 has taught us a great deal and 2013 looks like it will be a year marked by a quickly changing marketing landscape. We've pulled 7 of our predictions for 2013 and given you tangible advice to send your marketing into the future.
1. Mobile will surpass desktop.
Ericsson estimates there will be over 50 billion connected devices in circulation by 2020. It is also expected that 2013 will be the first year mobile online access will surpass desktop and laptop online access. (source) Smart phones and tablets are not just a trend, they are the new reality. Our marketing efforts need to acknowledge this reality with mobile friendly...