Get to Know a New Contact
How do you obtain new leads for your business? Perhaps you have a place on your website for people to request more information about your products or services. Maybe you collect business cards at trade shows and industry events. However you obtain new leads, it is important to follow-through with them to close business. Swiftpage emarketing can help you do this with its Drip Marketing technology. With Drip you can send them a series of relevant emails walking them through the purchase process, addressing questions and promoting the benefits of your offering. You can also use Swiftpage emarketing reporting to tell you who has interacted most with your emails so that you can follow-up and close business with your most interested prospects.
Below is an example of how a Real Estate agent might use Drip Marketing to nurture new leads:
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The best part of Drip Marketing is that you can create any type of series ahead of time that is segmented specifically for each type of prospect. Create a campaign series dedicated to first time home buyers, sellers, people who are looking in a particular neighborhood, etc. You just need to set the system up once and then gain trust by inserting new leads into a campaign suited exactly to their current needs. Let Drip Marketing handle the manual tasks.
