Article: Regional Event Sequence


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Regional Event Sequence

Create multi-step marketing reminder sequences for events, trainings and conferences that allows you to automate our planning process. Manage your recurring events by copying your existing marketing reminder campaigns from one event to the next.

Below is an example of how drip marketing can be used to coordinate a regional event:

30 Days before

Marketing purpose: First Invitation Email

What to include: Basic email of the date and time of the event. Provide a link to the registration survey and provide contact information.

21 Days before

Marketing purpose: Second Invitation Email

What to include: Provide a link to the registration survey and provide contact information. Include a special promotion.

[Direct Mail]
19 Days before

Marketing purpose: Direct Mail Invite

What to include: Send to those that did not open your emails.

[Call List]
14 Days before

Marketing purpose: Call Out to Unregistered

What to include:

7 Days before

Marketing purpose: Final Invitation

What to include: Email reminder. Provide a link to the registration form as well as provide the directions and a map.

Anchor Date - Day of Event.

1 Days After

Marketing purpose: Post Show Survey

What to include: Gather information that can be used to refine your event planning. Ask for permission to add people to product launch emails and monthly newsletters.

2 Days After

Marketing purpose: Sorry We Missed You

What to include: Match the registration list with the attendee list. Introduce cross-promotion or provide access to the event materials.

You are in complete control of your message by creating a smooth sequence of pre-event reminders and follow-ups. The information you gathered can be used to place leads and customers into certain sales cycles to solidify your relationship with them after the event is over.