Article: Social Strategy Checklist for the Little Guy


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Social Strategy Checklist for the Little Guy

by Audrey Howes

You are your business. You wear every hat from sales to marketing to customer service. Adding yet another hat as Social Media Guru does not seem feasible, yet you know social media is a must for businesses today. Before you throw your hands up and walk away, take a look at our tips designed just for you: The Little Guy.

Blogging: The Gateway to Social

In his eBook, “Let’s Talk: Social Media for Small Business,” John Jantsch suggests that blogging is the foundation of the social media pyramid. He says, “Read blogs, comment on blogs, and then blog. This is the doorway to all other social marketing.”

Your Blogging Checklist

Pick a Network, Any Network

Facebook, Twitter, LinkedIn, Pinterest, Foursquare… social networks seems to be popping up all the time. As a business, it is hard to decide where you place your limited time. For a breakdown of the social players, read our blog post, Go On, Get Social: Where Should Your Business Have Presence?.

Your Network Checklist:

Spread the Word

Now that you are regularly generating content on your blog and you have a social network or two up and running, it’s time to attract more followers.

Your Word Spreading Checklist

Social Media is not out of reach for small businesses. Even if you never complete every item we have listed here, checking off a few will make a tremendous difference in the way you reach your audience and your marketing efforts. So put it on your daily calendar now and be sure to tell us how it goes!