Deliverability: Anti-Spam
Quick Guide


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Anti-Spam Quick Guide

Permission based, opt-in list - Get permission first.

Purchased list - DO NOT email a purchased list! You must obtain permission from each person via telephone or direct mail before you email them.

Do not send to email addresses such as:,, or any other general addresses.

Explicit content - Send only the content you promised and do not send explicit content

Email subject - Do not deceive your recipients, your subject should reflect your content.

Opt-out mechanism - Always provide an opt-out mechanism to allow recipients to opt-out of your email list. Swiftpage emarketing does this automatically for you!